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Intentional Culture Building

WITH Jimmy Borell 

| University of Maryland

In this conference clip, we explore how rebuilding a struggling team culture requires earning players’ trust first, then shifting from constant instruction to thoughtful questioning.

Key takeaways include:

  • Building trust with athletes who have become resistant to coaching after negative past experiences
  • Recognizing that correcting behavior is one of the most challenging aspects of changing a team’s culture
  • Using honest conversations to help players view coaching as support rather than criticism
  • Asking more questions and giving fewer answers to encourage player ownership and confidence
  • Developing more complete athletes by teaching them to think through decisions instead of simply following directions

 

By focusing on trust before correction, coach was able to change how players responded to feedback and create a healthier learning environment. Instead of relying solely on instruction, he preaches encouraging athletes to think critically about their choices through guided questions.

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