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03 | 16 | 26

What Recruiting Means

WITH Cole Pecora 

| University of Massachusetts

In this session, Cole Pecora of University of Massachusetts breaks down what recruiting really means, and why it’s more than just evaluating talent on paper. 

Key takeaways include:

  • Why recruiting isn’t just about talent, but about identifying potential before others do

  • The importance of traveling and attending a variety of tournaments, not just national showcases

  • The value of bringing players from different regions to your program, both for team impact and staff credibility

  • How consistent observation, note-taking, and relationship-building develop long-term recruiting skills

  • Why recruiting is as much about teaching young coaches to evaluate and advocate as it is about filling roster spots

This is a practical look at how recruiting becomes a skill and mindset, not just a checklist. By defining what it looks like at different stages of a coaching career, programs can intentionally develop staff who are proactive, resourceful, and capable of identifying the right talent for their team.

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